When Oscar host Ellen Degeneres walked around with Pharrell’s famous
hat to collect money for the pizza delivery man’s tip, big names like
Harvey Weinstein, Brad Pitt and Kevin Spacey handed over some cash.
Academy Award winner Lupita Nyong'o, on the other hand, reached into
her clutch and pulled out something else — a tube of HydraQuench
Moisture Replenishing Lip Balm.
The moment sparked a #LupitasLipBalm mania on social media. The hashtag trended, the exchange was turned into a gif, and fans were quick to figure out exactly what the 31-year-old actress gave DeGeneres.
As a result of the buzz, HydraQuench Moisture Replenishing Lip Balm “almost sold out across the country over night,” Clarins said in a release.
Clarins definitely struck gold on
Lupita Nyong’o’s big night. The brand’s HydraQuench Moisture
Replenishing Lip Balm quickly sold out following its cameo at the
Oscars.
The French cosmetics brand has since restocked its online supply of the lip balm, which retails for $24.
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