Kanye West’s new Nike sneakers going for more than $16 million on eBay.

 

Nike shocked the sneaker community when they dropped the Air Yeezy 2 Red October this past Sunday (Feb. 9). Without warning, the sneaker giant released a purchase link on their official Twitter account and the rest is history. Every single pair sold out in about 10 minutes.

Proud owners of the limited edition sneaker are now making big bucks by re-selling it on e-bay. The current bid for one pair had reached  a staggering $16.4 million by Monday afternoon. The shoes, a UK men’s size 8, had 84 bids. Bear in mind, the auction has 6 more days to go!

Here are the different reactions people had:

I think what Nike pulled off with the 'Red Octobers' was very dope. They eliminated campouts and people lining up outside stores, prevented store owners and managers from marking up the shoes and only selling to friends and they knocked out bots gaming the online release system. Add in the fact that they eliminated a site crash, too. 

Part of me is like yes!!! And part of me is saying "you bastards" to the fact there wasn't any notice. On the reseller market their 10k. Damn I missed out on the "sucka style" release. I mean no disrespect lol. But did I die thou ha!

To suddenly release the Red Octobers on the eve of The College Dropout's 10-year anniversary was a great move on Nike's part. The unexpected release, couple with the $245 price tag, raises the level of exclusivity, but I wonder if demand for the shoe has subsided some.

Nike as a brand will always be a marketing powerhouse. With talks of Kanye being excited for his Adidas release and the 10th anniversary of College Dropout, Nike used this time to release a Quickstrike of his Yeezys 2. Not mad at it, smart and strategic. 

The powers of demand and influence are undeniable. Ye's Nike swan song, for all of the anticipation leading up to it, was as heartbreaking as it was awe-inspiring. No RSVP, no (more) release dates, no social media build up, just a ton of latent demand and a company savvy enough to not only awaken it but bring it to a fever pitch in a matter of moments. Upset I wasn't able to work any magic to get my hands on a pair, but not mad at all at the magic that was this drop. Well done, Swoosh.

I wasn't shocked that Nike did that, know one wants to leave good product on the shelf. Especially with something with so much hype !! I'm just curious is that a good thing for the person who wants to rock them instead of stock them.

There, you have it!